Ever wanted to be verified on Twitter, but lacked the star credentials? That might not matter much longer.
Twitter admitted it ultimately wants to let anybody get a coveted blue tick on the social media site.
When a blue tick comes on a Twitter account, it means it’s a person of interest who’s been verified as genuine.
It’s usually only reserved for high-profile people like celebrities, politicians and journalists — to assist users know they’re legit.
But Twitter’s CEO now says he thinks the authentication feature should be available to anyone.
“The intention is to open verification to everyone,” Jack Dorsey explained.
“And to do it in a way that is ascendable, (so) we’re not in the way and people can verify more facts about themselves and we don’t have to be the judge and imply any bias on our component.”
Twitter’s verification process has proved hugely controversial.
Last year, the social network appeared under fire for verifying prominent far-right figures.
Other users complained that this gave these people more credibility and suggested Twitter was endorsing their views.
As a result, Twitter temporarily closed off the verification procedure last year — although this has since resumed.
David Gasca, one of Twitter’s product directors, said: “The main issue is we use it to mean identity, but because of the way it was originally started, where it was only given to very big public figures, celebrities, etc., it came to have a lot of status associated with it, as well.
“They think of it as credibility. Twitter stands behind this person.
“Twitter believes…what they’re saying is best and authentic, which is not at all what we mean by the checkmark.”
It’s not clear when Twitter plans to roll out verification for everyone, however.
The company also hasn’t explained how a wider verification system would work. It could involve users handing over government ID, for instance.