“Black Panther” not only cracked Hollywood’s outdated approaches about diversity — but also overturned the perception of February as a movie-going wasteland, insiders said.
Paul Dergarabedian, comScore’s senior media analyst, said that Presidents’ Day weekend never had a $100 million opening before the release of “Deadpool” in 2016 racked up a four-day gross of $152 million.
But then “Black Panther” broke the record by taking in $242 million in North American receipts from Friday through Monday — 59 % more than “Deadpool” and, as Disney announced on Tuesday, enough for its Marvel flick to rank as the second-largest four-day opener of all time.
Only “Star Wars: The Force Awakens” opened stronger, with a four-day total of $288 million. “The Force,” however, had the benefit of opening a week before Christmas in 2015.
Over the past five years, the average monthly take at the domestic box office was $914 million.
But February’s average came in 27 % lighter, at $668 million. Just two of the Top 50 four-day opening takes were in February.
Disney noted that the $40.2 million take on Monday for “Panther” toppled the $40.1 million from “The Force Awakens.”
“It utilized to be the month made the movie,” Dergarabedian said of Hollywood wisdom before “Black Panther.” “But this movie is making the month.”